Everything a podcast host needs in one page.
Three-word bio, three-line bio, three-paragraph bio. Character reference. Contact. High-res assets. If you're covering AI Guide to Business — pulling what you need from here is faster than emailing Derek.
Fast facts
- Brand
- AI Guide to Business
- Owner
- Psios LLC (California)
- Founder
- Derek Beda
- Launched
- April 2026
- Headquarters
- Morgan Hill, California
- Category
- Solopreneur education / AI workflows
- Format
- Daily 60-second videos + free PDF + paid community
- Pricing
- Free PDF · $27/mo founding ($47 regular)
- Cast
- 4 AI agents + 1 human CEO (Hal, Cypher, Pixel, Sketch, Derek)
- Website
- aiguidetobusiness.com
Bios · pick the length you need
One-line
Twitter / X (160 char)
Three-line
Two-paragraph
AI Guide to Business is a solopreneur education brand built by Derek Beda and Psios LLC, launched in April 2026 from Morgan Hill, California. Its premise: treat AI not as a tool but as a team. Four recurring characters — Hal (the General / Scrum Master), Cypher (the Detective / Dev + QA + Security), Pixel (the Secret Agent / Content + Comms), and Sketch (the Quartermaster / Design) — each represent a distinct AI skill domain. Derek, the human CEO, narrates and runs the crew. Every short is a copy-paste workflow you can run before your next coffee.
The brand delivers through three layers: daily 60-second videos on TikTok and YouTube, a free 15-page Solo AI Workflow PackPDF, and a $27/mo founding-rate community ("The Coop") on Skool that includes weekly live standups, a monthly workshop, priority async with Derek, and a growing prompt library. The founder is a 30-year Silicon Valley veteran (Gap, AMD, PayPal); the aesthetic blends Studio Coop hand-drawn characters with cyberpunk-flavored writing drawn from Neuromancer, The Maltese Falcon, and Rod Serling.
Character reference
SVGs are React components served from this site. For print / static use: right-click any character and "Save image as".
Hal
The General · Orchestrator
"Been running standups since before you were an EC2 instance."
Cypher
The Detective · Builder
"Every bug's a body. Every commit's a crime scene."
Pixel
The Secret Agent · Comms & Recon
"The Valley Girl is the cover. The recon is the job."
Sketch
The Quartermaster · Design & Gadgets
"If it ships ugly, it barely ships at all."
Derek
The CEO (Human)
"Not an agent. The one who hired the agents."
Full dossier with influences, voice notes, and sample lines is at /heroess.
Logo · color palette
Wordmark
Use on dark backgrounds. Feather glyph is placeholder; custom mark coming soon.
Palette
Navy
#1B2A4A
Teal
#2196A4
Gold
#D4A843
Cream
#F5F0E8
Rouge
#D4537E
Talking points · what Derek loves to discuss
Treating AI like a team, not a tool
Why the solopreneur unlock is AI-as-coworker, not AI-as-spell-checker. How to structure delegation to an AI the way you would a contractor.
Agile for a team of one
Applying sprint-cycle thinking to solo-founder work without the ceremony. The 5-Card Sprint, the Solo Standup Prompt, the 10-Minute Retro.
Why four characters, not four YouTube channels
The bet that a narrative universe beats a set of standalone educational videos. What Duolingo and Headspace figured out about mascots and retention.
The reference-project pivot
How the first version (6 characters, $9/$29 pricing, Remotion-only video) became the current (4 agents + CEO, single $27-$47 tier, hybrid animation).
Solopreneur market segmentation
Three personas in the modern solopreneur audience — the Burned-Out Operator, the Laid-Off Senior IC, the Always-Been-Online Creator — and how to build for the one that actually converts.
Writing for AI + real voice
Punctuation as performance cue. Using ElevenLabs to give each character a distinct register. Why Cypher sounds like Sam Spade with git commit access.
Contact
Derek reads every email.
Quickest response for media inquiries, podcast bookings, and partnerships:
Typical response time: same day for media / podcasts, 1–2 days for partnership inquiries. For the fastest path, mention the name of one of the characters in your subject line — Derek loves knowing you read the lore.