Every meaningful change — new pages, pricing moves, character lore drops, infra upgrades. Momentum in public.
April 19, 2026
Drafted the full TikTok/YT/LinkedIn publishing playbook (bio copy, hashtag strategy, engagement workflow, 14-day warm-up). The video pipeline is wired end-to-end (ElevenLabs TTS + Remotion + ffmpeg), with per-line audio timing and the first short rendered. Animation approach pivoting from SVG to a richer tool.
Market research showed $20 is below the solopreneur-community floor and a two-tier ladder confuses buyers. Merged The Coop + The Operator's Room into a single tier with live standups, workshops, and priority async baked in. No visible member cap or expiring-offer pressure.
Visit /joinReframed the cast as genre archetypes with distinct skill domains. Hal the General. Cypher the Detective (dev/QA/security). Pixel the Secret Agent (comms/recon). Sketch the Quartermaster (design/gadgets) — returned from the reference project with a pink-accented Q-style rig. Derek the human CEO is explicitly not an agent.
Visit /heroessShows the first two full workflows from the Solo AI Workflow Pack with no signup required. Proof-before-signup consistently converts better than gated lead magnets.
Visit /playbookResearch-driven copy overhaul. Hero is now 'Build a one-person business your AI can actually run.' Sprint Playbook → Solo AI Workflow Pack on every public surface. Scrum Room → Operator's Room. Season 01 replaces Sprint 01 as episode numbering. Character dialogue keeps the Sprint jokes — that's Hal's character.
Visit /Consolidated Ralph (dev) + Cipher (QA/security) + Turbo (devops) into one tech-polymath character. Cypher speaks in Sam Spade-meets-Neuromancer gumshoe noir. Every bug's a body. Every commit's a crime scene. Archive of ideas from the reference project saved for future reference.
Visit /heroessApril 18, 2026
Full character dossier with influences (HAL 9000, Uncle Bob, Neuromancer, 4HWW, Rod Serling, The Matrix, Mr. Robot), sample lines, voice register notes, and ElevenLabs voice pairings. Each hero gets a distinctive register: Hal is a mentor sage, Cypher noir, Pixel Valley Girl, Derek Rod Serling narrator.
Visit /heroessAll Season 01 scripts live at /shorts with a dedicated page per episode. Format: trigger, character dialogue, stage directions, CTA callouts. Visitors can preview exactly what a video will cover before it drops.
Visit /shortsApril 17, 2026
Founder story, 4-season roadmap, 'what we will always / never do' rules, and a FAQ section that preempts the real questions. 404 page has HAL in a spotlight apologizing that he can't find that page.
Visit /aboutBranded 1200×630 OpenGraph image so shared links look correct on X/LinkedIn/Slack. Teal-on-navy 'A' favicon + apple-touch-icon. Auto-generated sitemap + sensible robots.txt (crawl everything except /api and /thanks).
Three track-specific landing pages, each with its own hero, lead character spotlight, outcome strip, 4-workflow deep-dive, email capture, and cross-links to sibling tracks.
Visit /openclawaiguidetobusiness.com is a verified Resend sender. DNS (DKIM + SPF MX + SPF TXT) at Namecheap resolves cleanly. The /api/subscribe endpoint adds the email to a Resend Audience and sends a welcome email with the PDF link. Tested end-to-end.
Visit /joinBranded lead-magnet PDF. Covers inbox triage, meeting notes, invoice follow-ups, weekly reports, the 5-card sprint, solo standup prompt, 10-minute retro, cost-of-delay, AI cost audit, persona-driven copy, competitor intel, and hire-AI-not-a-VA decision tree.
Visit /downloads/sprint-playbook.pdfApril 16, 2026
Bootstrap: Next.js 16, Tailwind v4, TypeScript, Railway hosting with ALIAS record at Namecheap, Let's Encrypt SSL auto-provisioned. First public home page with hero, 4 character cards, 3 track previews, pricing ladder, footer with legal.
Visit /Follow the build
Grab the free playbook and the weekly-ish email goes out whenever there's something here worth reading.